:SEED is our first collaborative exhibit. The venue is a defunct old flour mill in south Tel Aviv, where we were asked to create a piece that connects and stems from the world of content related to the place. Our solution began with the term “seed”, which of course is common in wheat and the flour production process, but also has a distinct presence and meaning in the world of Generative AI, where it is used to denote a series of numbers that tells the AI how to generate an image.

 

From this starting point, each of the collective’s members created a distinct, individual video, using generative ai tools to create the images, animation, and even texts, narrations and soundtracks which accompany their work. The result is a sequence of 7 unique and very personal works that also act as one whole piece, projected on 3 huge walls in a large room which envelops the viewers and takes them on a journey of exploration through the term “Seed”.